Browsing by Author "Bulut, Ahmet"

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Ad creative generation using reinforced generative adversarial network

Terzioğlu, Sümeyra; Çoğalmış, Kevser Nur; Bulut, Ahmet (Springer, 2022)

Crafting the right keywords and crafting their ad creatives is an arduous task that requires the collaboration of online marketers, creative directors, data scientists, and possibly linguists. Many parts of this craft are ...
Generating ad creatives using deep learning for search advertising

Çoğalmış, Kevser Nur (İstanbul Sabahattin Zaim Üniversitesi, 2020)

We propose an automatic ad creative generation using a recurrent neural net- work. A landing page being advertised includes relevant text data, which can be used for generating ads. We formulated the ad creative generation ...
Generating ad creatives using deep learning for search advertising

Çoğalmış, Kevser Nur; Bulut, Ahmet (TÜBİTAK, 2022)

We generated advertisement creatives programmatically using deep neural networks. A landing page contains relevant text data, which can be used for generating advertisement creatives, i.e. ads. We treated the ad ...