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dc.contributor.authorMehtap, Özge
dc.contributor.authorKökalan, Özgür
dc.description.abstractCorporate reputation (CR) is an increasingly emphasized issue in the management and organizational studies. Many research studies on the corporate reputation have revealed the impact of that issue on the informal performances of employees. The purpose of this study is to determine the relationship between corporate reputation and organizational citizenship behavior (OCB). The survey method has been conducted through random sampling. Four TV companies and four banks have been included in the survey. Results have been evaluated comparatively across two different sectors. The research has been composed of two parts; in the first part the corporate reputations of the chosen companies have been measured according to the Cravens et al. (2003) index. In the second part of the research the organizational citizenship behaviors of the employees in the eight companies have been measured and the relationship between corporate reputations of the companies and the employees' OCBs have been analyzed through the correlation and regression analysis. It is revealed that there is a statistically significant effect of CR on OCB. © 2012 Springer Science+Business Media B.V.en_US
dc.relation.ispartofQuality and Quantityen_US
dc.subjectCorporate reputationen_US
dc.subjectOrganizational behavioren_US
dc.subjectOrganizational citizenship behavioren_US
dc.titleThe relationship between corporate reputation and organizational citizenship behavior: A comparative study on TV companies and banksen_US
dc.authoridÖzgür Kökalan |0000-0003-2372-9198
dc.departmentİşletme ve Yönetim Bilimleri Fakültesien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.institutionauthorKökalan, Özgür
dc.department-tempMehtap, O., Department of Business Administration and Organization, Istanbul University, Istanbul, Turkey, School of Advanced Vocational Studies, Istanbul Bilgi University, Inonu Cad. No: 6 Kustepe, Sisli, 34387 Istanbul, Turkey -- Kokalan, O., Department of Business Administration and Organization, Istanbul University, Istanbul, Turkey, The Faculty of Business and Management Sciences, Istanbul Sabahattin Zaim University, Halkali Cad. No: 11, Kucukcekmece, Istanbul, Turkeyen_US

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