Yazar "Cismasu, Irina Daniela L." için listeleme
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Is Greenwashing Impacting on Green Brand Trust and Purchase Intentions? Mediating Role of Environmental Knowledge
Isac, Nicoleta; Javed, Asad; Radulescu, Magdalena; Cismasu, Irina Daniela L.; Yousaf, Zahid; Serbu, Razvan Sorin (Springer, 2024)Organizations want to enhance sales via improved purchases. Therefore, they want higher purchase intentions. With the current green marketing wave, stakeholders need green facilitations from the organizations. In the ... -
Strategic Business Performance in Digital Paradigm: Interplay Among Digital Orientation, Competence, and Team Creativity
Isac, Nicoleta; Hoinaru, Razvan; Cismasu, Irina Daniela L.; Hojda, Mihaela; Yousaf, Zahid (Springer, 2024)Strategic business performance (SBP) is still an unclear but idealized destination for organizations; despite its antecedents embarked by diferent researchers, the eforts seem still myopic. In current digitalized ...