Nutrition marketing and public policy

Abstract

Nutrition marketing and public policy are two crucial phenomena regarding food system types at national and Global levels. Over the years, the aggressive nutrition marketing strategies of the food industry have changed consumer behavior and their dietary choices. It has presented public policymakers seeking solutions to diet-related diseases to face difficult decisions, including the need to find a balanced approach taking into account many interrelated factors, such as growing global food demand and future food insecurity. Nutrition marketers have successfully pioneered a broad range of marketing innovations. This chapter examines the linkage between nutrition marketing and public policy.