Marketing strategy-tool to increase customer satisfaction case study of Romanian company in furniture products

Abstract

company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences. For better results were applied a survey regarding the consumer satisfaction on their products.