Marketing strategy-tool to increase customer satisfaction case study of Romanian company in furniture products

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dc.contributor.authorIsac, Nicoleta
dc.contributor.authorBadshah, Waqar
dc.contributor.authorIsac, Nıcoleta
dc.date.accessioned2024-01-26T08:51:45Z
dc.date.available2024-01-26T08:51:45Z
dc.date.issued2019en_US
dc.departmentİşletme ve Yönetim Bilimleri Fakültesien_US
dc.descriptionJEL Classification: L89, M31.en_US
dc.description.abstractcompany meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners a metric that they can use to manage and improve their businesses. This paper aims to analyze the main aspects related to customer satisfaction regarding the furniture provided by a Romanian company and includes details regarding the importance of consumer satisfaction and factors that shapes customer preferences. For better results were applied a survey regarding the consumer satisfaction on their products.en_US
dc.identifier.citationIsac, N., & Badshah, W. (2019). Marketing Strategy-Tool To Increase Customer Satisfaction Case Study Of Romanian Company In Furniture Products. Romanian Economic Business Review, 14(1), 27-37.en_US
dc.identifier.endpage37en_US
dc.identifier.issn1842-2497
dc.identifier.issn2344-4843
dc.identifier.issue1en_US
dc.identifier.orcidNicoleta Isac |0000-0001-9435-7083en_US
dc.identifier.orcidWaqar Badshah |0000-0001-5009-8745en_US
dc.identifier.startpage27en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12436/5641
dc.identifier.volume14en_US
dc.institutionauthorIsac, Nicoleta
dc.institutionauthorBadshah, Waqar
dc.language.isoen
dc.publisherRomanian-American University,en_US
dc.relation.ispartofRomanian Economic Business Reviewen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCustomer satisfactionen_US
dc.subjectConsumer behavioren_US
dc.subjectDurniture marketen_US
dc.subjectMarket researchen_US
dc.titleMarketing strategy-tool to increase customer satisfaction case study of Romanian company in furniture productsen_US
dc.typeArticle
dspace.entity.typePublication
relation.isAuthorOfPublicationa665323b-4a72-4e4e-8e52-d9de1b08c8e4
relation.isAuthorOfPublication.latestForDiscoverya665323b-4a72-4e4e-8e52-d9de1b08c8e4

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